Rourkela, 3 January 2025: Soorma Hockey Club, the Hero Hockey India League franchise owned by JSW Sports, has unveiled its roster of esteemed partners for the highly anticipated 2024-25 season. The club is proud to announce that BMC Air Filter, Titan Eye Plus, JSW Paints, and Shiv Naresh have joined hands to support both the Men’s and Women’s teams in their pursuit of excellence on and off the field.
BMC Air Filter, an Italian brand renowned for its high-performance air filters, will join as an Associate Partner. BMC Air Filter is a leader in the automotive and industrial sectors. Known for innovation and quality, the company’s products are trusted worldwide for enhancing efficiency and performance.
Titan Eye Plus has come onboard as the Official Eyewear Partner. A subsidiary of Titan Company, Titan Eye Plus is India’s leading eyewear brand offering a wide range of spectacles, sunglasses, and contact lenses. The brand is celebrated for its cutting-edge technology, fashionable designs, and emphasis on eye care.
Part of the JSW Group, JSW Paints is a fast-growing player in the Indian paints industry. The Official Paint Partner is known for its environment-friendly and high-quality products, the company has gained recognition for its innovative “Think Beautiful” campaign and vibrant range of paints.
And Shiv Naresh, a trusted name in Indian sportswear, will be the Official Kitting Partner. Shiv Naresh has been outfitting athletes and teams for decades. The brand is synonymous with comfort, durability, and affordability, making it a preferred choice for sports professionals and enthusiasts alike.
Karan Yadav, Chief Commercial Officer of JSW Sports, expressed his enthusiasm about the partnerships saying, “We are thrilled to welcome BMC Air Filter, Titan Eye Plus, JSW Paints, and Shiv Naresh to the Soorma Hockey Club family. Their support is a testament to the growing popularity and impact of hockey in India. These partnerships not only strengthen our team’s preparations but also underscore our shared vision to inspire the next generation of players and fans. Together, we look forward to an exciting season ahead and aim to make a lasting mark in the Hero Hockey India League.”
The matches will be broadcast on multiple channels and in multiple languages. The lineup includes the Doordarshan network, including DD Sports, as well as Sony Sports Network – Sony Ten 1, 3, and 4.
For digital audiences, the matches will be available to stream on Sony LIV and Waves, the new OTT platform by Prasar Bharati.